Those that are looking to boost sales for their pest control company are often looking in the wrong places. The kinds of strategies that other companies put into action to increase revenue won’t necessarily work for a pest control business because of many reasons. The foremost of these reasons is that pest control is an essential service that everyone requires at one point in time or another. Think about it, have you ever heard of anyone hiring a pest control company just for fun? Besides, not every pest control company offers their services for cheap, especially if they use the best pesticides and techniques to rid your living spaces of pests.
Therefore, people often think twice before hiring a pest control service and only do so when they absolutely need to. This might not sound very promising to boost your sales until you realize the number of benefits that it offers you. Firstly, it means you’ll need to expend a limited amount of resources to promote your business. Think about it, when promoting your business, you wouldn’t need to convince people that they need pest control services because they’ll likely only look for one when they do.
However, this doesn’t mean that you shouldn’t be taking considerable efforts to make sure that your business stands out from other pest control companies operating in the area. This is especially true if you’re currently in an area that boasts a sizable population and has several pest control companies in action. Let’s explore some tips to help you get there.
Chalk Out A Marketing Strategy
The most effective way in which you can boost sales is to develop a marketing strategy to kick-start your marketing campaign. Chalking out a clear strategy with clear plans on how you’re going to reach out to people and establish a consumer base is sure to help you promote your business. First things first, you’ll need to decide how you want to promote your services. Do you want an offline or online marketing campaign? Do you want to hire PPC experts from an agency or set up a marketing department at your company?
There are many ways in which you can get in touch with customers and educate them on the services that you’re offering them. You should ideally consider the cost and other resources (such as manpower) that you have at hand which could make either of these methods feasible. Remember, there’s more than one way to promote your business, and switching these up now and again with changing trends might benefit you in the long run.
Drive Social Media Engagement
It’s no secret that everyone spends an unhealthy amount of time on social media these days. However, this is a healthy amount of time from the perspective of those that are looking to promote their business on such channels. If you’re a new company that wants to establish its brand image online, then you should know that there are few better ways out there than to start a page on Instagram or Facebook.
Either of these platforms should help you get the word out there, depending on the kind of audience that you want to attract. Instagram generally has younger users than Facebook does, so it might be a good idea to start advertising services such as pest control on Facebook. You could even feature your ads on YouTube if you’re going to be creating video ads. However, if you don’t have the budget and time to create video ads, then static display ads on social media sites should do just fine.
When creating ads for social media, remember that viewers will spare your ad no more than a second or two of their attention – and that’s if you’re lucky. So, make sure that your ads are eye-catching (but not gruesome or graphic) and that you intrigue viewers. A good way to do this would be to have an interesting slogan or tagline for your brand that makes you stand out from the rest of the pest control ads that viewers generally come across online. Also, featuring a call to action with a link to your website or your contact number would be a good way to allow viewers instant access to your services.
Use Google’s Advertising Tools
There’s nothing better to convert views to clicks like some good ol’ retargeting from Google. You could spend time and money on other platforms as much as you’d like but remember, pretty much everyone is looking for pest control services on Google. So, it makes sense to feature your ads on Google and use its tools to find your target audience online.
Google keeps track of a user’s search activity and shows them ads only based on what products and services they’ve looked for in the past. Therefore, there’s a good chance that Google’s users will be interested in display ads for your pest control services since Google has determined that such users are likely to convert based on their browser history. The main advantage of using Google’s tools is that it doesn’t cost too much and gets the job done effectively.
However, it takes a considerable amount of skill to create display ads in such a way that they stand out from the others featured on Google since there’s such fierce competition on the platform. Therefore, you might need the help of a PPC expert to use the right keywords and phrases to boost your visibility on Google and therefore boost your sales.
At the end of the day, it’s not one sales tip that can win you customers for your pest control business but a combination of the above. With the right amount of planning and the right kind of execution, you should be able to boost conversion rates for your pest control marketing campaign in no time.