Everyone from homeowners to those working in the property business requires pest control services now and again. Not only are pest control services highly sought-after, but they’re known to enjoy great customer loyalty as well. After all, how many people you know employ a different pest control service every time they need one?
However, with the increasing number of businesses venturing into the pest control territory and the competitive pricing strategies that these businesses employ, it’s becoming difficult for local pest control services to retain customers in ways they did before. Therefore, it’s important now more than ever to develop a sound marketing strategy to promote your pest control services and increase your revenue.
Speaking of developing a marketing strategy, you’ll first need to consider how involved you want to be in this process. Your involvement in developing a marketing strategy will depend on several questions that we’ll discuss throughout this article.
How Much Time Do You Have?
Developing an effective marketing strategy for any business is no child’s play, but this is especially true in the case of pest control services. I say this because there’s nothing particularly unique or attractive about pest control services, nothing that’ll make them stand out by themselves. These services are mostly considered to be mundane and essential – not very exciting elements with which you can design a great marketing strategy.
For instance, if you were to advertise a product like smartwatches or a service like a streaming service online, you’d find that it’s easier to market these simply because they’re non-essential products/services and generally cause intrigue or excitement in potential customers. In other words, they’re more desirable than essential services and you won’t have to put in so much time and effort promoting them as you would with essential services.
Therefore, you need to consider how much time you have on your hands that you’re willing to dedicate towards developing a pest control strategy. If you can spare the time to be as involved as you can be, you’ll find that your marketing campaign may turn out to be more personalized than a campaign created by an agency or PPC expert. On the other hand, if you’d rather spend your time focusing on providing your customers with high-quality services, you’d be better off involving yourself in the strategy and development process only when required.
How Much Do You Know About Marketing?
It may not be a good idea to foray into developing a marketing strategy for your pest control services if you have no more than a basic idea of how marketing works. It’s an area of expertise that takes years of education and training so if you’re not familiar with the nuances of marketing, you should most certainly trust your Ad Campaign to someone who does.
If you insist on involving yourself in developing the marketing strategy for your business without the required knowledge and expertise you may end up becoming a liability to your ad campaign (as harsh as it sounds). Now, I don’t mean that you shouldn’t give your marketing department or PPC expert your inputs, just that you should ideally rely more on their instincts than yours when it comes to calling the shots on the specifics of your marketing strategy.
Are You Comfortable With Not Being In Control?
It’s not unusual to want to be as involved as possible in the development and execution of your marketing strategy. After all, who would know your business better than you do? However, this doesn’t mean that you need to be in control every step of the way; you may have to step back and allow your marketing department or PPC to take control.
This leads us to the question: will you be comfortable relinquishing control over your marketing strategy to someone else, be it an employee or an expert? If you’re not comfortable being alienated from the development process, you can discuss your degree of involvement with your marketing team or expert. If, however, you are comfortable with stepping back, you can oversee only the most important aspects of your marketing campaign and leave the rest to their expertise.
Are You Hiring An Agency Or Relying On A Marketing Department?
If you wish to be more involved in developing your marketing strategy, you can consider setting up a marketing department to promote your pest control business. This may not come cheap since you’ll likely have to hire more than one employee to get the job done, but it certainly gives you a great degree of control over the development of your marketing strategy.
However, if you’re going to engage the services of a marketing agency, you likely won’t get much say in the development and execution of your marketing strategy. I wouldn’t say this is necessarily a bad thing though, considering these agencies have several marketing experts and PPC experts who would be more than capable of designing an effective marketing strategy for your pest control service.
Have You Taken Your Marketer’s Preferences Into Account?
Whether you choose to trust your marketing strategy to an in-house marketing department or an agency, you’ll need to consider your marketer’s preferences concerning your involvement in the development process. Some individuals would welcome your involvement in the strategy room while others would find it stifling and resent you exercising complete control over the creative process.
Unless you speak to your marketer, you won’t know their preferences and therefore won’t be able to take these into account. After an open discussion, you’ll be able to reach a middle ground that may prove comfortable for both you and your marketer and not hinder the creative process.
In conclusion, your involvement in the development of a marketing strategy for your pest control services depends on various factors, each as significant as the other. Therefore, to make a well-informed decision on the degree of involvement you should go with, we strongly advise you to consider these factors.
