This podcast explores how Seth Watson, founder of Focus Virtual Assistants and owner of Arete Pest Control, builds fully VA-powered back offices to help pest control companies scale efficiently, cut costs, and boost productivity without expanding U.S.-based staff.
Episode #13
How To Scale Your Pest Control Back Office With Virtual Assistants
More Episodes From The Pesty Podcast
Actionable tips to get more traffic, leads, and sales from the Pesty team and industry guests.
Most pest control companies treat the phone like a customer service tool. But what if it could be your best sales weapon? In this episode, Raymond Kidwell breaks down the sales script framework and inside sales system that helped his company close over $2M in revenue — all before a tech ever showed up.
Scaling past $3M isn’t about working harder—it’s about fixing what’s holding you back. Eric Bassett shares hard-earned insights from 18+ years in the industry on the systems, leadership shifts, and marketing moves required to break through to $10M+.
Burnout is common in pest control—but it doesn’t have to be the end. Cody Smith shares how he scaled beyond the grind through small acquisitions, smart hiring, and stepping into true leadership. His story offers practical lessons for breaking past $1M and escaping day-to-day chaos.
Top-performing PCOs don’t wait for January—they build momentum early. Shane Dutka and Rachel Kent share the 5 critical moves to make before 2026, covering SEO, automation, speed-to-lead, and real-time data. It’s a clear blueprint for scaling smarter and breaking into the PCT 100.
The podcast highlights how Cody and Baton are transforming the pest control industry by improving lead quality, optimizing referrals, and helping businesses track marketing ROI for sustainable growth and teamwork-driven success.
In this episode of The Pesty Marketing Podcast, Andrew Peluso interviews Elisabeth Bazanac, Sales and Marketing Director at LaJaunie’s Pest Control. Elisabeth shares how she revamped the company’s inside sales department, increasing close rates to and optimizing processes for growth as LaJaunie’s Pest Control became a PCT Top 100 company.
Gary Burch of Cinch shares how pest control companies can leverage automation and data-driven marketing to boost customer retention, cross-sell services, and maximize revenue.
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