The fastest way to get unqualified leads is to market to everyone. When your messaging tries to appeal to everyone, you don’t get more leads, you get the wrong ones. In this video, I explain why broad marketing hurts lead quality and how pest control companies can attract higher-intent customers without increasing ad spend. If you want fewer bad leads and more booked jobs, listen up.

Most businesses track too many metrics—and still miss the ones that actually drive growth. In this episode, I sit down with Adam Weber, founder of Driven, to unpack the 5 essential KPIs every serious operator needs to dominate their market.

Most pest control companies treat the phone like a customer service tool. But what if it could be your best sales weapon? In this episode, Raymond Kidwell breaks down the sales script framework and inside sales system that helped his company close over $2M in revenue — all before a tech ever showed up.

Scaling past $3M isn’t about working harder—it’s about fixing what’s holding you back. Eric Bassett shares hard-earned insights from 18+ years in the industry on the systems, leadership shifts, and marketing moves required to break through to $10M+.

Burnout is common in pest control—but it doesn’t have to be the end. Cody Smith shares how he scaled beyond the grind through small acquisitions, smart hiring, and stepping into true leadership. His story offers practical lessons for breaking past $1M and escaping day-to-day chaos.

Top-performing PCOs don’t wait for January—they build momentum early. Shane Dutka and Rachel Kent share the 5 critical moves to make before 2026, covering SEO, automation, speed-to-lead, and real-time data. It’s a clear blueprint for scaling smarter and breaking into the PCT 100.

Spending thousands on marketing but not getting results? Discover the 5 red flags to watch for when hiring a pest control marketing agency and avoid wasted spend.

This podcast explores how Seth Watson, founder of Focus Virtual Assistants and owner of Arete Pest Control, builds fully VA-powered back offices to help pest control companies scale efficiently, cut costs, and boost productivity without expanding U.S.-based staff.

The podcast highlights how Cody and Baton are transforming the pest control industry by improving lead quality, optimizing referrals, and helping businesses track marketing ROI for sustainable growth and teamwork-driven success.