It doesn’t matter how large or small your pest control company is, sooner or later you’ll need to evaluate your marketing strategy and figure out how you can boost sales. Pest control companies have historically made the most out of traditional offline marketing techniques such as printing and distributing flyers and pamphlets, etc. However, with increasing awareness among most businesses regarding the importance of Digital Marketing, pest control companies are now hiring marketers and PPC experts to reach wider audiences.
It wouldn’t be a stretch to say that pretty much everyone you know likely uses Google’s search bar to find the products and services they’re looking for. In such a scenario, it makes sense that there is now increasing demand for marketers who specialize in online marketing. After all, there are only so many marketing strategies available to those in the pest control business. Think about it, how many different ways can you possibly spin a service that gets rid of pest infestations?
Well, it turns out, quite a few ways! Pest control companies are now actively hiring marketers that also specialize in software development. Sure, this may turn out to be costlier than hiring a marketer without these skills, but has several benefits in the long run. Besides, hiring one person to get the job done is certainly a lot cheaper than hiring two.
However, if you’re still unconvinced about hiring a professional software developer as your marketer, maybe the following points will help you make up your mind.
It Improves Users Experience
A software developer can improve user experience by automating every step in the sales process from the initial contact to the invoicing. In doing so, they can make your company more accessible to users and allow them to have a convenient purchasing experience. A good software developer will know how to make your company customer-oriented.
Their marketing techniques too will be developed in a way that can capitalize on customer interaction. For instance, a software developer can design a system through which regular updates on new offers and services offered by your company reach customers. In this way, they can ensure that all relevant promotional information reaches customers and potential customers at the right time, which in turn is sure to boost sales.
Think of it this way, a customer that receives regular updates and reminders to get their house cleaned of infestations is more likely to hire you than a customer that doesn’t. Besides, a marketer with a sound knowledge of software development will know how to encourage and record customer feedback as well, thereby improving the overall user experience. This can also help your company to stay abreast of changing needs and demands from customers, which could help you stay ahead of competitors.
Conversion Optimization
Good quality Display Ads for a pest control business are likely to boost interest in your company and consequently increase sales. However, if you think that an online marketing strategy only involves making Display Ads and featuring them on sites that receive good traffic, think again. The quality and user-friendliness of your company’s official website also plays a big role in establishing your brand image in the eyes of consumers.
While any marketer can make Display Ads, not all of them can design a website for you or improve your website’s existing design. Guess who can? That’s right, a software developer. While websites are usually designed by web developers, a software developer will have the knowledge and skills required to enhance the working and overall appeal of your website. You can see why a marketer who is also a software developer would be a great asset to a pest control company in this context.
A good website can play a significant role in determining your conversion rate. In other words, you can optimize your conversion rates with the help of an adept software developer.
Data Tracking
A software developer can work on a system that will allow you to keep track of appointments, work hours, and much more. A marketer is highly unlikely to have these skills. With data tracking, you can keep tabs on which customer responds to your ads and promotional content online. All data regarding leads, click-through rates (CTR) and conversion rates too can be tracked with the help of a software developer.
You could even secure information on customers who have used your services in the past, their contact details, and more in case you need to market your services to them again.
Brand Consistency
If your marketer also has the necessary knowledge and skills to work with software development, they’ll have a fair idea of how to keep your brand’s core values in mind while improving the user experience for customers. A strong marketing campaign coupled with effective software development tools will help deliver the message that your marketing strategies are in line with your brand’s vision.
One of the many factors that determine your brand’s consistency is providing users with a great experience. As mentioned above, having a great website that’s user-friendly and well-developed adds to this experience and can boost conversion rates.
All in all, hiring a marketing expert who’s also a software developer can do more good than harm in the long run. After all, having one person handle both jobs can help you avoid the confusion that usually follows the division of responsibility between these two roles. This can also help you save on costs and improve your marketing strategy in the long run.
