There’s a lot of work that goes into making a pest control company successful and one of the key factors determining this success is a strong marketing campaign. Once you have a good marketing strategy in place, you can look to a marketing company to execute it. Alternatively, if you don’t have the time and labor force to design a strategy for you, you can trust a marketing service to do the same as well.
We take you through every step of the marketing process in great detail, thereby ensuring that your Ad Campaign is as effective as possible. First, we try to figure out what your company’s USP is and how we can factor that into the marketing campaign. There’s no shortage of advertising companies out there that roll out generic ads by the hundreds each year. Trust me, the last thing you want for your pest control company in terms of marketing is a generic ad campaign. There are only so many ways in which a service like pest control can appear to be unique, and a good ad campaign will be able to capitalize on them.
What we’re interested in is your story – how did your company start? What are your goals? What kind of relationship do you want to foster with your customers? What are your expectations from an ad campaign? These are just a few of the many questions we’ll be addressing once we get in touch. After all, unless we understand what your company is all about, we can’t hope to portray your brand in the light you desire. In other words, our first step in the marketing process will be to shape your brand image by working closely with you.
Once we have a fair idea of what your expectations and goals are, we can roll up our sleeves and get down to the specifics. The first area we’ll address during this step is working out a budget for you. We’ve seen it time and time again – a marketing agency or PPC expert promises a company a stunning ad campaign, agrees on all the details, then quotes a price that’s far higher than most companies would be willing to pay. Since we’d like to be upfront with you from the get-go, we prefer discussing what will fit into your budget before we start working on the campaign.
The price we agree on together won’t just include crafting a brand image and designing your ads, but it’ll also include tracking your progress and making reports on how your ads are performing online. We would be involved in the follow-through of your ad campaign, not just the execution, so to speak. Also, if you don’t have an in-house marketing department it may be difficult to allocate sufficient time to analyze conversion rates and click-through rates for your ads. It’s also possible that your employees may not have the skills required for such analysis. Therefore, it may make your work a lot easier if you entrusted this to us at a price you’re comfortable with.
Now that we’ve nailed down how we’re going to craft your brand image and work within your budget, we can move on to the main component of an ad campaign: execution. Once we’re sure that we’ve ironed out every last relevant detail of your ads, we’ll launch the campaign. Given that pest control companies rarely have the expertise required to execute an ad campaign, we understand if you don’t have the resources for it. After all, your focus will likely be on providing customers with the kind of pest control services that’ll prompt them to have your number on speed dial, as it should be.
Therefore, we’re happy to take up execution and have our team look into every aspect of your ad campaign. With our trained professionals on hand, you won’t have to worry about a thing, and you’ll soon find that you’ve achieved your marketing goals sooner than you’d anticipated. What’s more, our team can walk you through the processes involved in launching your campaign whenever you need, thus ensuring that you understand exactly what’s going on. After all, we want you to be as much a part of the process as you want to be, rather than push you into the role of onlooker.
Lastly, we’re here to track your ads and observe how they’re performing online. We’ll be on the alert to figure out which sites are receiving the kind of traffic that drives positive engagement and which aren’t. There are various testing methods to ascertain which ads are showing better results than others, and you can be sure that we’ll use the most effective of these to come up with answers. Additionally, we won’t just sit back and provide you with monthly reports – we’ll have our eyes on the charts every day and provide you with relevant information regularly.
The testing methods we employ take into account both your short-term and long-term goals, which can help you achieve your broader marketing objectives. Instinct-based testing proves useful here and allows us to provide you with data that can truly boost the results of how your Display Ads perform. So all in all, we can handle every last aspect of your marketing processes from start to finish, bearing all your requirements – budgetary and otherwise – in mind. Since we take a step-by-step approach towards designing and implementing a marketing strategy, you can be sure that we’ll address all that needs to be addressed to give you a successful campaign.
