Google ads campaigns have come a long way. It has changed the digital marketing industry dramatically in the past few years. Every pest control company or business is benefitting from Google ads campaigns. However, there are still only a few of those companies who take help from specialists to run their campaigns properly. The question that comes into the minds of a lot of pest control businessmen is “Whether you need a specialist to run the Google ads campaigns or can you do it yourself?
The answer is simple: “Yes, you can do it”. But another question that comes to light is “At what cost?”. So, you should dig deep into the facts and realities to analyze multiple aspects that can help you find the right answer to such questions. It would further ensure that you don’t face any kind of significant loss later.
Since you lack the skills and expertise of a specialist, you should be aware of the fact that an experienced individual can always do the job better than an inexperienced one.
Here are a few points mentioned to help you analyze why you need a specialist instead of running the Google Ad campaign yourself.
Knowledge is Power
You cannot underestimate the power of knowledge that a specialist will have more than you. He would have worked with a lot of other clients as well, so he will be familiar with a lot of critical situations that your pest control company might face in the future while running a Google Ad campaign. You can also hire a specialist who has worked with your competitors in the past, so he will be aware of their tactics which can either make or break your campaign.
Time is Money
Another important fact about running a Google ads campaign for your pest control company is that your time will be running out. As a businessman, you will have a hectic routine schedule and there will be a lot of other tasks to manage as well. So, you might not be able to give the required attention and focus to the Google ad campaign to make it successful.
On the other hand, when you hire an expert, he would have all his time to invest in research, comparing notes with peers, staying up to date about the latest trends, and a lot more.
Keyword Research Should Be On Point
When you run a Google Ad campaign for your pest control company, you should never risk the keyword research if you want people to see your ad at the top of the search results.
Any renowned specialist would acknowledge the importance of keyword research. He would also be willing to invest his time and efforts in finding the right keywords for your business to get quality traffic towards your page or site.
The detailed keyword research also requires different tools and software that a specialist would have access to. He would also know how to make the best use of those tools to serve the purpose effectively.
Tracking Should Be Accurate
It is difficult for a pest control company to keep track of its Google Ads campaign on its own. It would require the right resources and techniques that only a specialist can have. The specialist would know how to get the most out of the Google Ads spending by tracking the sales. They can also generate an accurate report to analyze which ads and keywords are leading to more conversions and revenues.
Control over ROI Is Important
The ROI (Return on Investment) of a pest control company should be in the right hands. When you run a Google Ads campaign, only an expert can handle the overall process with their team. So, you will need a specialist to ensure the growth of your business. This way, you would have full control over your ROI.
Enhanced Productivity Is Possible
The ultimate purpose of any pest control company or business is to increase productivity. When you try to manage the Google Ads campaign yourself, optimum productivity is not guaranteed.
On the other hand, when you hire a specialist, they would have the best marketing solutions for everything like PPC (pay-per-click), website development, social outreach, lead generation, and a lot more. It will further help boost the productivity level of your company.
Monitoring Fraud Can Be Complex
It is complex to detect any suspicious activity or fraud while running the Google Ads Campaign. Bots can also try to crawl inside your site to steal the data you are going to use for your marketing campaign.
When a pest control company doesn’t hire a specialist, it will have to wait for months to spot the fraud and request a refund. So, you must have a specialist to run your ad campaign to be able to report the fraud to the authorities right away.
Ad Copy and Ad Creativity Get Quality Clicks
Ad copy and ad creativity both play a vital role in making your Google Ads campaign successful. A specialist knows how to design the ad properly to target the right audience at the right time. They would make the best use of their experience and research to make the ad effective and clickable. It would further lead to a higher Click Through Rate (CTR).