How Can Social Media Improve My Pest Control’s Marketing Strategy?

Published: September 13, 2021

There are several ways in which you can promote your pest control marketing services online. As more and more pest control companies are moving on from traditional marketing methods to online ones, it’s no surprise that the latter is in high demand now. After all, running a Digital Ad Campaign has various perks, the most obvious of which is allowing companies to reach out to a large audience.

This isn’t to say that traditional marketing methods such as person-to-person marketing and distributing printed advertisements aren’t effective enough. Rather, this is to point out that since most people spend a lot of time online every day and look for the products and services they want in this way, it makes sense for companies to create Display Ads to promote themselves.

Where to advertise

Now, the question arises: if you have good quality Display Ads, where do you place them? Well, most companies choose to place their ads on reputed, informative websites such as news sites and educational sites. However, with the immense popularity of social media sites and apps, an increasing number of advertisers are now choosing to run their Displays Ads on them. The main reason that companies prefer advertising on these platforms is that they provide great reach.

This is especially true for younger users who rely on social media ads to find the products and services that they require. You can either establish your brand image or increase brand visibility using these sites. Moreover, advertisers on social media apps tend to incorporate trends into the ads they feature on these apps. Therefore, on such apps, the priority is to stay on trend and pump out ads as quickly as possible, regardless of the quality of the ad.

This is why the ads you see on Instagram and Facebook are not as carefully crafted as those on say, news or shopping sites. If you would like to let younger users know about your pest control services and what you have to offer, you could consider hiring a PPC specialist to design such ads for you. They’ll know how to follow trends tastefully enough to give your brand an edge over competitors who are running generic ads.

Feedback

Another great advantage of using social media channels to promote your pest control company is that it allows you to connect with your customers directly. Feedback – both positive and negative – is extremely important for a service such as pest control that needs to be highly effective to guarantee user satisfaction. On social media, customers and interested buyers can message you directly asking to have their queries or complaints resolved.

In other words, having an account to advertise your services on Instagram or Facebook can allow users to get in touch with you directly and let you know what’s on their mind regarding your business. If you respond to customers in the right way and ensure that they receive the assistance they require, it’s sure to leave them with a favorable impression of your company. This can contribute towards increasing customer retention, something that’s the lifeblood of an essential service like pest control. As you can imagine, most people who use pest control tend to use the same companies over and over again once these companies have gained their trust by rendering quality service.

Also, since nearly anything can go viral these days (remember Cristiano Ronaldo replacing Coca-Cola bottles with a water bottle?), your ads stand a fairly good chance of receiving more engagement than you would’ve expected. Of course, this works both ways so you’ll need to be careful about what you go viral for. Remember, if you can go viral for having great ads or providing great services, you can go viral for the exact opposite as well! After all, people on social media don’t shy away from voicing their opinions, which can give you either positive or negative publicity which is essentially unpaid.

Speaking of unpaid, you won’t have to worry too much about the cost of advertising on social media. How much money do you think it takes to open an Instagram account and upload your ads on stories and on people’s feeds? You guessed it – not much. In some cases, it works out to be cheaper than running your ads on other sites that typically list ads for pest control services.

Considering most small pest control businesses cannot afford to allocate too much money to an ad campaign, we’d say social media should work out quite well for them. Furthermore, ads on social media are often known to receive more meaningful interaction than those ads on other platforms. This is true for both display ads and content marketing (something social media is famous for).

Besides, if you can rope in social media influencers and micro-influencers to promote your pest control services, you may see satisfactory returns. Many young users look to these figures for guidance on which products and services they can trust. With a service like pest control that requires utmost trust from customers, an endorsement from a social media influencer can be invaluable.

Lastly, you can even use your social media accounts to make followers aware of what promotions, offers, and discounts you’re running. Once you spread the word, interested customers can do the same and help bring in more customers, thereby increasing your market size. What’s more, Google AdWords plays a key role in determining which users view your ads.

Therefore, you can be sure that ads for your pest control company are viewed by customers who might actually help boost your sales. In other words, these ads are well-targeted which can allow them to nurture healthy conversion rates that bring in more revenue for your company.

In conclusion, social media can help improve your pest control marketing strategy as it helps you save on costs and reach out to a wider audience, among many other factors.

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