How we helped Native Pest Management replace $100k of monthly ad spend with leads from SEO in 8 months
Native Pest Management was included on the Inc. 5000 list of fastest-growing companies from 2021 to 2024. The company was new to PCT’s Top 100 list in 2023, ranking at No. 97. In 2024 the company ranked No. 68, moving 29 spots.
- We only work with one company per city
Native Pest
Management achieved
211%
Increase in traffic
48.9%
Increase in organic search leads
Native Pest Management
Native Pest Management was included on the Inc. 5000 list of fastest-growing companies from 2021 to 2024. The company was new to PCT’s Top 100 list in 2023, ranking at No. 97. In 2024 the company ranked No. 68, moving 29 spots.
Challenge
Reducing reliance on paid ads and lowering customer acquisition cost
The client approached us wanting to lower their reliance on paid ads. Over the years, they’ve watched the CPC (cost per click) of Google Ads and the CPL (cost per lead) of Local Service Ads skyrocket.
This resulted in a higher CAC (customer acquisition cost) and lower profit margin.
They knew that organic search was bringing in high quality leads at a much lower cost per lead, but they weren’t getting enough leads from organic search to sustain the aggressive growth goals they had.
They had used SEO agencies in the past, but everyone used the same playbook, which wasn’t getting them the results they wanted.
The client’s markets, mostly around Southern Florida, are some of the most competitive in the United States, so doing the same thing as everyone else wasn’t going to earn the outsized results the client wanted.
Luke Lewis
CEO, Native Pest Management,
PCT Top 100
“I’ve worked with several marketing agencies since founding Native Pest Management, but Pesty Marketing stands out as the most aggressive and effective team I’ve partnered with.”
Solution
22 blog posts and 20 backlinks per month with updated and optimized service area pages
The client already had some strong rankings in a number of cities where they wanted leads. They just weren’t ranking high enough and they weren’t ranking for enough keywords.
Both their organic rankings and their Google Business Profile rankings were underperforming.
To get them more and better rankings in organic search results and more leads we needed to:
- Build backlinks to increase the authority of their website
- Improve the content on their service area pages
- Improve their old blog articles
- Execute an aggressive content calendar with new high quality blog articles
To get them more and better rankings in Google Maps and more leads we needed to:
- Improve the content on their service area pages
- Build backlinks
Our plan to accomplish this included:
- Publishing a new blog article every weekday Monday through Friday after we had improved their old content
- Optimizing the blogs so that they would not only bring in traffic, but also leads
- Building 15-25 backlinks per month using Content Promotion, Publisher Relationships, Writer Relationships, and Digital PR techniques
- Improving all of their service area pages and making new ones targeting specific pests in each city (e.g. “ant control miami”)
Luke Lewis
CEO, Native Pest Management,
PCT Top 100
“Since we started with Pesty in October 2023, they’ve significantly boosted our SEO performance. In less than a year, we saw our organic traffic triple during our busiest months—from 106,000 to 330,000 users. What impresses me most is how they’ve helped us meet our goal of reducing our reliance on paid advertising. We’ve seen consistent increases in organic leads, with some months exceeding 50% growth compared to the previous year.
Results
211% increase in traffic and 48.9% increase in organic search leads
We started with the client in October 2023.
In May of 2024, just 8 months later, they were able to pause $100,000 of ad spend and rely solely on leads from SEO.
They did this for three months, saving them hundreds of thousands of dollars in the process.
For the months of June through August, their traffic increased 211% compared to June through August of 2023 ballooning from 106,000 to 330,000 users.
From April 2024 through September 2024 their organic search leads increased by 48.9% year over year, resulting in 2,755 leads from SEO during that time.
The client achieved what they set out to do in the first year of working together with Pesty.
Luke Lewis
CEO, Native Pest Management,
PCT Top 100
“The team at Pesty moves fast, thinks big, and their customer support is second to none. They’re not just a vendor; they’re a crucial part of our strategy for sustainable growth.”
Related case studies
Move fast towards your sales goals with smart and aggressive SEO and PPC for your pest control company. Beat our monthly sales targets and then take your team out to celebrate.
$100,000 of ad spend saved
329 new recurring customers. $72.04 CAC.
$24.24 cost per qualified lead from SEO
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- We only work with one company per city