How we helped LaJaunie’s Pest Control have their biggest month ever with 329 new recurring customer sales from SEO and PPC in 5 months
LaJaunie’s Pest Control came to us with very specific growth targets for each month of the year. Their focus was recurring customer sales. But they didn’t want to do it all on the back of paid ads. They needed more leads than ever before at a lower CAC (customer acquisition cost).
- We only work with one company per city
Native Pest
Management achieved
40%
Lower CAC
100%
Monthly sales goals beat
Challenge
Reducing reliance on paid ads and lowering customer acquisition cost
The client approached us wanting to lower their reliance on paid ads. Over the years, they’ve watched the CPC (cost per click) of Google Ads and the CPL (cost per lead) of Local Service Ads skyrocket.
This resulted in a higher CAC (customer acquisition cost) and lower profit margin.
They knew that organic search was bringing in high quality leads at a much lower cost per lead, but they weren’t getting enough leads from organic search to sustain the aggressive growth goals they had.
They had used SEO agencies in the past, but everyone used the same playbook, which wasn’t getting them the results they wanted.
The client’s markets, mostly around Southern Florida, are some of the most competitive in the United States, so doing the same thing as everyone else wasn’t going to earn the outsized results the client wanted.
Skye LaJaunie
CEO, LaJaunie’s Pest Control
“In my 16 years of business I have engaged with multiple marketing firms to accomplish growing from 0 dollars in revenue to an 8 figure business. Andrew and his team at Pesty have been the BEST and most transparent digital marketing company I’ve done business with….If I have a question or an Idea they are always collaborative.”
Solution
22 blog posts and 10 backlinks per month while scaling PPC efforts
The client had good rankings in a number of cities where they wanted leads. They just weren’t ranking high enough and they weren’t ranking for enough keywords to get them the lead volume they wanted.
They also had a floundering PPC account with inaccurate conversion tracking in place leaving them unable to scale.
To get them more and better rankings in organic search results and more leads we needed to:
- Build backlinks to increase the authority of their website
- Improve the content on their service area pages
- Execute an aggressive content calendar with new high quality blog articles
To get them more and better rankings in Google Maps and more leads we needed to:
- Improve the content on their service area pages
- Build backlinks
Our plan to accomplish this included:
- Publishing a new blog article every weekday Monday through Friday
- Optimizing the blogs so that they would not only bring in traffic, but also leads
- Building 10-15 backlinks per month using Content Promotion, Publisher Relationships, Writer Relationships, and Digital PR techniques
- Improving all of their service area pages and making new ones targeting specific pests in each city (e.g. “ant control miami”)
To get their PPC account on track we needed to:
- Give Google conversion data that would optimize the algorithm
- Win high quality leads
Our plan to accomplish this included:
- Set up accurate conversion tracking
- Create a strong offer
- Send PPC traffic to our custom landing pages instead of the client’s website
Skye LaJaunie
CEO, LaJaunie’s Pest Control
“Most of all, they have delivered on their promises, brought the number of quality leads we needed to accomplish our growth goals, and have done so within budget.”
Results
40% decrease in customer acquisition cost and 100% of their monthly sales goals beat
We started with the client in January 2024.
In May of 2024, they beat their sales goal by 26.54%. They wanted to close 260 new recurring pest control customers.
They got 329 (69 over their goal).
They wanted a Customer Acquisition Cost (CAC) of $200.
They got a CAC of $72.04.
Every month since starting with us they beat their monthly sales goal which ranged from selling 175 recurring pest control accounts to 267 recurring pest control accounts.
For the months of June through August, their traffic increased 2,900.62% compared to June through August of 2023 growing exponentially from 1,285 to 38,558 users.
Skye LaJaunie
CEO, LaJaunie’s Pest Control
“The SEO strategies they have implemented for us has helped us not be completely dependent on paid ads which has shown up in our bottom line and reduced our customer acquisition cost by 40% YOY. A big thanks to Pesty and the team!”
Related case studies
Move fast towards your sales goals with smart and aggressive SEO and PPC for your pest control company. Beat our monthly sales targets and then take your team out to celebrate.
$100,000 of ad spend saved
329 new recurring customers. $72.04 CAC.
$24.24 cost per qualified lead from SEO
Check if your city is available
Want results like Native Pest Management? We only take on one client per city. See if your city is available now.
- We only work with one company per city